It’s the newest online health food offering to give budget-savvy and eco-conscious consumers an alternative to the big supermarkets.
Wholesome, launched in 2020, saves its members a whopping $42 on each order they make.
The product focus is on healthy, organic and eco-friendly brands and, while it stocks many of the same products that the traditional online retailers carry, Wholesome sells them at almost wholesale prices.
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Baby formula is a big hit with customers.
“My twins are mixed fed and formula for twins is expensive! Wholesome have the best prices I’ve seen and save me so much money,” writes one happy customer online.
Another of the hundreds of five-star reviewers adds: “The membership has definitely been worth it for us, as we can now get our baby’s formula cheaper than anywhere else, even Amazon, which was the best deal until Wholesome Market”.
Membership for the website costs $59.95 per year which translates into savings of 30 per cent, or more, across the full range of products, as well as monthly gifts.
The company also prides itself on its commitment to 100 per cent recyclable or reusable packaging and carbon-offset shipping; both big positives for the eco-conscious shopper.
“You won’t find healthy food cheaper anywhere else and they have brands that aren’t on the supermarket shelves. They are a responsible company that should be supported by all Australians,” writes one happy customer.
“I’ve never been a healthy eater but after having twins with food allergies I now have to watch what’s in everything we eat and, as we know, allergy-free food can be expensive,” adds another.
“Here I can buy alternative snacks for on the go, in bulk, for a good price.”
Other customers with allergies agree Wholesome is the best online store they have found that makes shopping affordable.
“I am gluten intolerant and dairy intolerant and I find there is a large variety of goods to suit my needs,” says one woman.
Wholesome is also a community movement and, as an Australian company, is trying to give back.
In its two-and-a-half years in business, it has donated the equivalent of more than 34,000 meals to Australians in need via OzHarvest.
“It’s great shopping with a business that cares about making a real difference. You feel good and you help others feel good too and that’s awesome!” says one reviewer.
Friends Jerry Li and Alene Sullivan started Wholesome in 2020 in response to the problem of the expense of healthy foods for low-income families.
“We set out to solve the problem of getting nourishing, high quality, planet-friendly products into the pantries of more Australians,” says Alene.
“Our goal was for all Australians, regardless of means, to have an opportunity to eat and live healthy.”
For more information about Wholesome, click here.